About us

Central Oregon Magazine (formerly Gusto Magazine) is now in its 5th year and is easily viewed as the primary and leading lifestyle magazine for Central Oregon. With the largest distribution network of any magazine in the region, reaching over 50,000 readers per quarter, Central Oregon Magazine reaches all of Central Oregon, Portland, Eugene/Willamette Valley, and Southern Oregon.

If you combine our powerful distribution network, online presence, quarterly e-mail marketing program and radio and television schedules, it’s easy to see why it has quickly become the magazine of choice for the region.

Central Oregon Magazine's earliest roots were focused on food and wine as Gusto Magazine, but in early 2009 Gusto expanded its editorial coverage to become a true lifestyle magazine and finished its transformation in March of 2010 by becoming Central Oregon Magazine. Central Oregon Magazine brings you up close and personal with everything that makes Central Oregon special; health and fitness, your home, outdoor escapes and recreation, the arts, regional food and wine, community events and more.

In Every Issue: • Complete Food and Wine Coverage • Health / Fitness / Recreation • Arts and Culture • Your Home and Sustainability Issues • Excursions

C.O. Magazine Readers Are Your Next Best Customer:

Average Household Income: - 57% average $100,000 per year - 30% of those in excess of $150,000 per year

Readership Loyalty - 86% of our readers have read the last four issues - Over 90% of our readers have contacted a business they saw in the magazine, either an advertisement or in editorial. - 89% of our readers refer to us FIRST for dining or entertainment information.

Distribution

Key Locations / Retail – Central Oregon Magazine's popularity continues to climb to new heights. We’re proud to announce distribution agreements with Costco Wholesale, Ray’s Markets and Food Places, Barnes and Noble Booksellers and Borders Books throughout the state of Oregon, Northern California and SW Washington.

Airport – The only magazine in Central Oregon that has airline and airport distribution agreements in place with the Redmond Airport/Roberts Field and additionally with the Bend Airport. In-Room Distribution / Hotels – C.O. Magazine has distribution agreements with all of the finest hotels in Central Oregon including exclusive in-room distribution at the following: Sunriver Resort and vacation homes, Pronghorn, The Riverhouse Resort, Brasada Ranch, Seventh Mountain Resort, Black Butte Ranch, Eagle Crest Resort and the Pine Ridge Inn.

Community – We have selected key distribution points for a select number of copies of Gusto to be available, including: The Athletic Club of Bend and other personal training facilities, hospitals and medical offices, key restaurants, real estate offices, visitor centers, chambers of commerce, coffee shops, deli’s, spas, salons, design centers, and more.

Event Marketing – C.O. Magazine is available at all of the finest events in Central Oregon. We’ve gone to great lengths to create strong exclusive partnerships with the following events so Central Oregon Magazine can be available to their patrons: Bite of Bend, Salmon Run, Pacific Amateur Golf Classic, Jeld-Wen Tradition, Ghost Tree Invitational, Sagebrush Classic, Oregon Open, Bend Summer Fest, Bend Fall Festival, Munch ‘n Music, Deschutes County Fair Listener Appreciation Concerts, Taste of Home Show, High Desert Journal Rendezvous, Portland Golf Show, Seattle Golf Show, Art and Wine Auction, and more.

Subscription – Central Oregon Magazine has over 1500 local and regional subscribers in 30 states.